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Senior Art Director

Posted: 11/8/2021
Location: Louisville, KY
Employment: Full Time

LEAP Group is looking to hire a full-time Senior Art Director to join our team.

  • Are you insatiably curious, highly imaginative, and creatively ambitious? A self-starter who can create strategic and design that drives results?
  • Would you consider yourself an extremely versatile designer, with experience in using digital, print, and traditional tactics to create effective marketing campaigns?
  • Do you have a passion for managing, leading, and inspiring other designers and coordinating with creative collaborators on projects large and small?
  • Do you like working in a fast-paced, collaborative, and flexible work-environment with a tight-knit creative team?
  • Are you looking for an opportunity to create outstanding work and get access to a competitive benefits package?

If so, please read on!

ABOUT LEAP GROUP

"Market Less. Matter More." - that is LEAP Group's philosophy. We believe that to be effective, content and experiences must be relevant and meaningful to the audience for which it's intended. That's easy to understand, but much harder to deliver on. And even more important for our own marketing and content efforts.

LEAP Group is an independent network of wholly owned agencies. LEAP Group's consumer-centric, data-driven approach creates a seamless journey for customers across all digital, physical and virtual touch points. Our "Market Less. Matter More." point of view means we partner with brands to guide an informed strategy that truly makes them matter more to their audiences.

LEAP Group consists of four agencies: LEAP Agency, a full-service digital agency; LEAP Amp, a media and amplification agency; LEAP Matter, a branding and design agency; and LEAP Spark, a full-service production agency.

LEAP Group's internal marketing team helps "market our marketers." The role of the marketing team is to drive awareness, consideration, and leads for LEAP Group's four individual agencies, while elevating the LEAP Group brand. The team handles content creation (blogs, video, social media), thought-leadership (Logic + Magic publication, whitepapers) website development and maintenance, and marketing/advertising campaigns for the four agencies and LEAP Group itself.

ABOUT THE SENIOR ART DIRECTOR

The Senior Art Director manages all day-to-day creative execution of our marketing activities as well as our long-term marketing strategies. This includes LEAP Group and the individual agencies within our network.

You have a strong passion for both digital and traditional/print work and thrive in a fast-paced, collaborative team environment. You are a conceptual thinker who can dig in and understand how our brand and sub-brands are positioned and ensure that those nuances are on-point and clear.

You will help to brainstorm AND help design and produce editorial content, social content, web content as well as websites, research studies and pitch decks. You will work alongside our CMO and Marketing Manager in creative ideation, executing digital and integrated campaigns and lead generation activities.

Responsibilities include:

  • Managing the creative process, team, and consistency of look/feel for all internal marketing department efforts.
  • Helping to develop strategy for and produce editorial content, social content, web content as well as research studies and pitch decks.
  • Working alongside the CMO and Marketing Manager in creative ideation, executing digital and integrated campaigns and lead generation activities.
  • Coordinating with the Marketing Manager to establish marketing goals based on past performance, market forecasts, and specific Agency objectives.
  • Managing the improvement of usability, design, content and conversion of the agencies' websites.
  • Overseeing and creating Logic + Magic, a 40-page bi-annual thought leadership publication.
  • Leading a small team of designers and UX-specialists and coordinating with other members of the Internal Marketing team to execute projects.

The Senior Art Director works directly with our Marketing Manager and reports to the CMO. This role regularly interfaces with VPs and owners of the network agencies in business strategy and planning meetings.

QUALIFICATIONS

  • Bachelor's degree in Advertising, Marketing, Communications, Copywriting, Journalism, or equivalent work experience required.
  • 5+ years of agency and advertising experience preferred.
  • Proven experience executing successful marketing and lead generation campaigns.
  • Experience managing, leading, and inspiring small teams.
  • Strong knowledge of Adobe InDesign and working knowledge of the Adobe Creative Suite.
  • Excellent sense of copy within design; editorial experience is a plus.
  • Good eye for design and typography / illustration capability.

KEY COMPETENCIES

  • Passion for advertising and high degree of creativity and imagination.
  • Understanding of consumer behavior and thinking, with the ability to interpret insights and translate to strategy.
  • Highly self-motivated and results driven.
  • Excellent interpersonal and communication skills.
  • Strong change-agility.
  • Strong detail-orientation and a commitment to quality.
  • Ability to build and sustain relationships with stakeholders and team members.
  • Ability to accept constructive feedback and see other viewpoints.
  • Strong leadership, people, and project management skills.
  • Ability to work under pressure and deliver on time.

WHY LEAP?

When joining LEAP, you are joining a dedicated and passionate team of professionals. Employees often describe our culture as friendly, collaborative, flexible and fast-paced. Our work environment gives employees the ability to make an impact and broaden their experience and depth of knowledge in the process.

We like to show our appreciation for all that our employees do by providing exceptional benefits to help them feel good about their jobs! This includes things like:

  • Remote work options
  • Competitive PTO
  • Autonomy and flexibility
  • Individual and family medical plan options
  • Paid professional development opportunities

To learn more about our agencies and work, visit www.leapgroupnetwork.com

COMMITMENT TO DIVERSITY AND INCLUSION

At LEAP Group, we believe our employees are our greatest assets, and included among those employees are many bright and talented individuals. We strive to create a diverse and inclusive culture where the thoughts and ideas of all LEAP Group employees are valued, appreciated, and respected. We are committed to leading by example and to maintaining a fair and inclusive work environment built on mutual respect and integrity. The objective is for all employees to have the opportunity to develop and achieve leadership, innovation, and expertise.

We look forward to reviewing your application!