Strategy & Planning

Market & Consumer Insight

LEAP Spark conducts competitive analysis research to see how and what your competitors are doing in the industry. We also learn about your consumers and how they interact with other businesses like yours. These insights help us build a marketing strategy to best reach your target audience.

Content Strategy

In order to guide social conversations, search activity, and overall consumer messaging, a brand needs strategic guidance for content messaging, development, and management across various digital channels where the target audience is receptive and reactive.

Persona, Voice & Tone

Through extensive research our team develops individualized personas that are representative of the segments of your target audience. These personas help create content and a customer journey that are most relevant and useful to your audience.

Buyer’s Journey Mapping

We understand the customer buying journey and know how to guide the consumer along the journey. Don’t believe us? Check out our Logic+Magic Magazine