Through a social and media strategy, LEAP Spark increased the Art Academy of Cincinnati student applications, as well as advertise their National Portfolio Day events.

art-facebook-phone

Challenge

The Art Academy of Cincinnati was blending in with other art schools in their area. AAC wanted to be viewed as the edgy art school of choice to not only the Over The Rhine area, but also as the premier art school open to transfer students from across the country.

Strategy

LEAP Spark utilized objective insights to develop a media plan, targeted to Generation Z. To aid the mission of transferring art students from other schools, LEAP Spark created targeted Facebook and Instagram ads, and also developed Snapchat and Instagram filters specific to the school in hopes of attracting the attention of prospective students and transfers. Users would be able to access the filters when they were on campus.

self-discovery

Execution

The campaign was based on Romance. But not the Romeo and Juliet kind of romance – it was of students falling in love with their work, the Over the Rhine Cincinnati area, and the alumni to inspire students to be as free and creative as they'd like with their art.

Results

AAC Facebook/Instagram Campaign
August 2017 - February 2018

  • Reach:

    976,826

  • Engagement:

    129,251

  • Engagement Rate:

    13.23%

  • Link Clicks:

    10,333

  • Google Campaign - Clicks:

    25,019

  • Impressions:

    52,898,357

  • Average CPC:

    $.30