Cintas wanted something unique and engaging to introduce their new Cintas WOW shirt. It’s the first true wrinkle-free uniform rental work shirt. In the uniform rental world, it’s a pretty big deal. Naturally, we decided to have some fun with it. This was our first true character piece – and we sure wowed our client.
Logic + Magic is a bi-annual magazine produced in-house by all of us at Leap Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.
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