LEAP Spark analyzed the design, development and UX for Glenmary’s old site, and realized they needed assistance condensing and prioritizing content, improving the donation funnel, integrating social media, and streamlining the UX to drive more user interaction.
LEAP Spark implemented a donation plugin that would allow for customization. We wanted to empower Glenmary’s team with more options for personalizing their donation forms, gathering data for marketing attribution and having more control over how they manage donations.
The creative team went to work on finding a look that spoke to a 2019 audience but paid homage to many of the Glenmarians of years past and the mission work they’d done all over the country. We utilized historical photos, mixed with current photos of volunteering and outreach, to show the past and the present of the organization. Some sleek design, parallax scrolling and other creative animations helped give the site a smooth look and feel.