After KentuckyOne Health announced they were no longer going to be managing the University of Louisville Hospital and the Brown Cancer Center, the hospital was in search of a new digital home, which LEAP Spark was able to provide on a tight deadline.

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Challenge

Both the University of Louisville and the Brown Cancer Center websites needed to be rebuilt within two months of the KentuckyOne Health separation. Even further, both needed a microsite to recruit new nursing staff during the transition. And to get the word out about the new sites, University of Louisville Hospital asked for a 10-day social media campaign.

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Strategy

LEAP Spark quickly became an integral part of the University of Louisville Hospital’s team. LEAP Spark implemented the social campaign “It’s a Brand New Day,” which asked employees what the hospital and cancer center meant to them. We filmed videos answering that question, which lived on their social media and spread the word University of Louisville Hospital and the Brown Cancer Center were still impacting lives.

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Execution

With the help of frequent meetings and communication, as well as backing from digital performance from LEAP Group, we built the three websites within a three-month timeframe, as well as the social strategy and its complimenting pieces of content.

Results

University of Louisville Hospital
Facebook/Twitter Campaign

University of Louisville Hospital

  • Engagement increased by:

    611%

  • Reactions increased by:

    587%

  • Comments increased by:

    488%

  • Shares increased by:

    755%

Brown Cancer Center

  • Reached nearly

    15,000

    new users

  • Accrued

    4,586

    video views

  • Increased Facebook following by:

    3%

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